How Much Does It Cost For A Screen Repair At Quickphix

Consultants' findings

The management has asked a grouping of consultants to study the bug in the IIR Department. Here is the commencement part of their report.

Pressure from the redundancy process

Since final yean the HR staff accept had to make many col'cagues from other departments redundant Some of the HR staff involved 'due north thus have suffered neat emotional strain.

Farther staff cuts

In that location is a new rumour about possible farther ,-edundancies.The unions have said that they volition recommend strike activity if this happens.

⁰

¹' 5.6 Listen to these interview excerpts witi ■ diverse staff members. Make notes under the appropriate headings in the second pari of the report

Heavy workloads

l......................................................................

2.....................................................................

Space problems

3..............................................

4..................................................................

The new United kingdom Managing director

v ............

half dozen..................................................................

Bgflj|

1 Y'all are members of the group of consultants studying the problems in the HR Department. Work in small groups to discuss these questions.

� Which problems practice yous think are the most serious?

� What should the management practise to solve the problems?

2 Meet as one group. Work out an action program to reduce the stress in the Hour Department.

Writing

As leader of the Stress Management Team, wiite the Recommendations department of a report to GVM'due south Director outlining your practical suggestions for stress management in the company in both the curt and long term.

^ Writing file page 135

Recommendations

After analysing the consultants findings, the Stress Management Squad met on 12 September for an extensive discussion The following recommendations were made

�

^rhere's no such thing as � gratis luncheon, f Anonymous

____I

-----------------------

OVERVIEW

Listening

Corporate entertaining

Vocabulary Eating and drinking

heading Corporate entertainment

Language review Multi-give-and-take verbs Skills

' Socialising: greetings and Smalltalk

Case study Organising a conference

Imagine you take to entertain a group of foreign business people. Which of the following activities would you choose? What would you lot add?

� historic sites � opera/concerts � motor racing � tennis

� bar/nightclub � wine tasting � golf � restaurant

� theatre � horse racing � football � art galleries

Listenir Corporate entertaining

Lionel Prenat

Isabelle Maca.t

Many companies spend a lot of money on corporate entertaining. Practice you think the coin is well spent? Why or why not?

5.one Heed to the interview with Lionel Prenat, Banana Sales Director at the Novotel London West hotel. Then answer these questions.

one What corporate events does he mention, apart from merchandise shows? Complete the words.

a)ex_________________ n

b)___ rk__________ s

c)___ m__________ south

d )________________

eastward)____ G__

2 What is Novotel'southward superlative priority? Complete this sentence.

'The most of import affair is to make certain nosotros provide the right venue, the

most suitable venue for the........................ for them to.......................

their aim and their......................... '

6.2 Isabelle Macart is Assistant to the General Manager at Novotel London Wes':. Listen to the first part of the interview, and decide whether these statements are true (T) or false (F).

1 The 'Five Senses Feel' is a programme about tasting food from the five continents.

ii Information technology is designed for groups of between five and xc people.

iii It gives people the opportunity to feel how they employ their senses in their daily life.

6.3 Listen to the 2nd part of the interview and cantankerous out the words which are not spoken.

the keen matter about the '5 Senses' program is that it gets almost people talking freely, it breaks downward cultural barriers and it gives people a memorable shared experience. It can help them to communicate successfully with and work with new colleagues, clients and customers in ways that are much more effective.'

Put the following into a logical club for entertaining in a eating house.

a)	Wait at the carte	□	e)	Take the chief grade	□
b)	Ask for the bill (BrE) / bank check (AmE)	□	f)	Take a dessert	□
c)	Book a table (BrE) /		g)	Club a starter	□
	Brand a reservation (AmE)	�	h)	Have an aperitif	□
d)	Leave a tip	□

Put each word in the box next to the appropriate grouping of adjectives to make word partnerships about restaurants.

atmosphere food location prices restaurant service

4 to serve delicious

tasty local regional exotic

v to be in a user-friendly

an ideal

6 to charge reasonable

an elegant a stylish a popular an exclusive

2 fast friendly efficient 3 a cosy a friendly a welcoming

off-white

You lot plan to take a foreign visitor out to dinner. Rank these factors in society of importance when choosing a eating house.

� temper

� food

� location

� prices

� service

Then, compare and discuss your ranking in pairs. Use some of the phrases in Exercise � to aid yous.

How would you lot describe a typical dish from your country to a foreign visitor? Utilise these phrases to help you.

Information technology'south a meat dish /fish dish /rice dish /vegetarian dish /etc. It's a kind of seafood /vegetable /dessert /etc. Information technology's quite spicy /rich /hot /sweetness /salty /etc. It tastes a scrap like chicken /lamb /etc. It's served with rice /pasta /a salad /etc.

Talk over these questions.

1How important is corporate entertaining

a) in your countrv? b) in your visitor/organisation?

iiCall back about business visitors to your state.

� What places would y'all similar them to visit?

� What events would you recommend?

� What other types of entei tainment could yous offer?

Which of the post-obit events and activities would business concern people from your state enjoy most?

anea Premier League or Globe Cup 4 hot-air ballooning football game match

iithe Wimbledon tennis tournament five staying at a health spa

3destroying a car with a tank six flight a jet fighter

Read the article below. Tick (✓) all the activities in Exercise � which are mentioned.

Corporate thrills reach new highs

Entertaining is no longer about cocktails and canapes - instead, information technology's toys and tanks.

London firms are now taking their five favourite clienis on driving lessons. The simply difference is, it involves a tank, as well as target exercise using t^he vehicle's guns. The 5/inner of the day's contest gets a chance to run over a car wit! 1 the 10 tank.

'A lot of traditional corporate hospitality events like racing at Ascot and tennis at Wimbledon have been around for then long, and then many companies accept 15 really done these things,' says Rachel Elnaugh, an entrepreneur. 'Merely every year they have the same clients they demand to enterta.n, so they take to come up with new and excifng ideas 20 Another issue aimed at thrilling clients involves flight a jet fighter, reminiscent of the movie Height Gun with Tom Cruise But communicable the imagination of corporate customers is expansive. 25 Entertaining at events like the Henley Regatta near London cjsts $500 a day,

while a corporate hospitality seat at the Wimbied^n tennis tournament can ready yous back 52,000.

thirty The budgets are huge. Simply it is much more toll-constructive to keep that customer than to try and find new ones,' Elnaugh says A day in a tank costs "1400 a head,

35 while a 30-minute flight in a jet adds upward to $1,000, If you want something more authentic, a ride in a MIG-29 jet fighter in Russia will ready yous back $18,000.

'Entertainment firms are ever .ooking 40 out for new ideas, and increasingly they are actually creatino event; in response to what is in the media and what is oopular,' Elnaugh says. Corporat'ons are now able to offer trips 45 up Eve ret or treks across Antarctica for their clients.

They try to offer a in one case-in-a-lifetime expenence their clients are unlikely to forget, but hot-air ballooning and visits 5u to health spas are nonetheless more usual

From httpV/www.cnn.com

Piece of work in pairs. Complete three questions near the text above

Student A: Turn to page 137. Educatee B: Plough to page 143.

Complete these sentences with words from the commodity.

1Companies have to come....................... new and exciting ideas.

2In Russia, a ride in a jet fighter will............. you.............. $xviii,000.

3Amusement firms are always looking....................... new ideas.

A multi-word verb is a verb and one or two particles (prepositions or adverbs).

� It is sometimes possible to judge the full general meaning of multi-word verbs from the context.

Baronial is also early for our conference. Allow's put it off until October. (= to filibuster to arrange to do something at a later date)

� Nevertheless, sometimes the meaning is difficult or incommunicable to gauge.

Language review Multi-give-and-take verbs

I turned downward their offer. ( = to turn down) page 123

l>6.4Two colleagues, Ana and Ben, are talking nigh their company's plan for some Taiwanese visitors. Heed to excerpts from their chat and answer these questions.

1 Why did Alice accept to modify the hotel reservation?

two What would the visitors similar to do before they leave⁷

3 What happened 2 years agone?

Consummate the conversation with Ben's replies (a-h) below.

one 'Alice is looking after our guests from Taiwan.'

?)... Sbt.bm. Mi �. �.� .of. miacs* ............

two 'She had to modify the hotel booking because several extra visitors turned up.'

iii 'Our Sales Manager is taking them out this night.'

4 'And they all want to look around the city earlier they go.'

v 'I certainly look forward to meeting their new Chief Executive.'

half dozen 'I hope all staff can feme function in the visitor plan.'

7 'Thev desire us to visit them adjacent year. We said nosotros'd like to take up their invitation.'

8 'It was a shame to turn downwards their invitation to their sales conference two years ago.'

a)'Do they really? Information technology's a pity there aren't many pi aces to visit'

b)'I agree. It was a fault to refuse.'

c)'I know. She told me three more people arrived unexpectedly.'

d)'Jeff has always loved socialising. I'thousand sure he'll entertain them very well.'

east) -'Sltirlsvts t3kt!t�~Ciifi: of �tsttors, doesn't si re?^i-

f)'So exercise I. It would be swell if all of united states of america got involved in it.'

g)'That's really kind. Of form nosotros've got to accept.'

h)'Well, I think we re all really excited that we're going to meet her at last.'

, ₍v.4 Listen once more to check your answers. And then practise the conversation excerpts in pairs.

Expect at all the verbs initalics in the chat in Exercise B. Study how the verbs Ben uses can aid y'all sympathize the multi-word verbs used past Ana.

Socialising: greetings and pocket-size talk

*k %
^B 1 �ane 50 J >�	i. -� �. jmL J
	■ ^Hello 1 j
	chiliad? '��

What do you lot say to a business organization contact when:

1 you introduce you lot'selP

2 you introduce some other person?

iii you lot are introduced to some other person?

Mind to 5 conversations at a conference Match up the speakers in each conversation. ^Then decide whether they know each other

Speaker 1	Speaker 2	Do they know each other?
1 Liz	a) Linda Eriksson
2 James	b) Jurgen
3 Julia \	c) Lisa
4 John	^ d) Jane	Yes
5 Carla	e) Sam Clarke

vi.five Effort to complete conversations 2 and 4 below. Then listen again and check your answers.

Conversation 2

A James......... hdYP....... you lot........................ 'Sam Clarke?

� No. Hello, Sam......................... to meet........................ ².1 recall we both

...................... ³ Beak Carlton. I used to........................ ⁴ with him in Spain.

� Oh, yes... Bill. He's in Moscow at present.

� Really? I didn't know that........................ him my........................ ^v next

time y'all encounter him.

� Yes, I will.

Conversation 4

A Hi, I'chiliad John.

� Hello, John........................ ^half-dozen to meet you. I'k Lisa from the Munich function.

A Oh, Munich. I've never been, but I....................... ⁷ it's a........................ ^eight

city, vsiy lively.

� Yep, it is. It's great. You lot should come. The conference is going to be there adjacent yr.

A I'd....................... south to. I'll await....................... ^ten to it.

Look at the expressions below. Which are said by a) a host? b) a guest?

Label each expression either H (for host) or G (for invitee),

1 Can I get you a drink? H

two Aye, information technology's simply downwardly at that place on the left.

3 It all looks good. What practise you recommend?

4 Would y'all like me to show you lot round?

5 Help yourself to some food.

6 Yes, please. I'll have a white vino.

vii Tin I give you a lift to the airport?

8 Yes, I'd dear to see some of the sights.

9 Could you lot tell me where the toilet is, please?

10 It'south very kind of you lot to offer, just there's a taxi coming for me at 11.00.

Requests Could I apply your phone, delight? Do you mind if I tal e one of your brochures? Offers Can I give you 1 of my cards? Would you lot like to take dinner with lis tomorrow night?

Match the sentences from Exercise D in logical pairs. Fci instance,

Can I get you a potable? (1)

Yes, please. I'll accept a white wine. (6)

Useful language

Introducing people

Jurgen, this is Lisa. Anita, do vou know Dr Olatson? Have vou met Nigel? Peter, I'd like yous to meet Steve Jones.

Making pocket-size talk

'How's concern?' 'We're having

a great year.' 'How are things?' 'Information technology's reallv busy at the moment.'

Responding

Pleased to come across yoi Dainty to come across you. Good to see y'all once again.

Work in pairs. Role-play the conversation beneath.

You are at a conference. You recognise someone y'all met at a conference two years ago. Introduce yourself and make small talk. Use yuur role card to prepare for the conversation.

Participant A

� Yous met � ii years ago at a conference on Customer Care in Frankfurt.

� You lot own a minor house which sells office equipment.

� It's your start 24-hour interval at the briefing - you arrived late last nighttime.

� Y'all haven't seen the urban center yet.

� You are staying at the Grand Hotel in the metropolis centre (a good choice: room service and the facilities are excellent).

� Y'all are leaving in three days' time.

� You think the conference will be very interesting.

Background

VMl, an international financial servic es company based in Valencia, Spain, is holding its first international briefing later this year. The Chief Executive, senior managers at head part and almost fifty managers from its overseas subsidiaries and sales offices volition attend. The aims of the conference, in social club of priority, are:

� to allow managers to get to know each other and become a stronger international team.

� to thank managers for their hard work.

� to discuss how the company tin better its products and services.

The conference will take identify in July. Participants go far on Friday evening and leave on Mon forenoon. The budget is $2,000 per participant.

This is an important event and the Marketing Department must programme it carefully.

Listening

i[~j)6.6 Listen to ii colleagues in the Marketing Department discussing the planning of the briefing. Make notes nigh the four features the conference venue must have.

Conference venue specifications

You are members ofVMI's Marketing Department.

1 Piece of work in small groups. Discuss which hotel best meets the requirements of the conference.

2 Me et as ane gruup and listen to each other's ideas.

Every bit Chief Executive of \TvII, write an e-mail inviting the overseas sales managers to attend this year's � onference. Inform them of the dates, the purpose of the conference and the details of the location.

Writing file page 133

This conf�rtnc� - Bulletin

^Send �³^ ffi � ^ # Insert File.. % Priority [24] ^Options..

The marketing squad sent out a questionnaire to observe out what type of venue the participants preferred. They have selected four to cull from. All prices include the price of flight

Preferred location

(savage Sale? Managers

3 {Chief £xacutiva,VMI

Subject: jlhi - yaar's conferenca

Hotels

Long Beach Hotel, Casablanca, Kingdom of morocco

Seabide location 5-star hote:

2 large conference rooms but no seminln rooms Large sw.mm.ng pool, sauna, tropical garden, shops and north.ghtcluo

Toll. $ i ,500 �� participant including meals and all entertainment at the hotel (it is a ane-hour dr ive to the town)

Advantage: Very bonny beach Disadvantage: Few cultural attractions

two Hotel Moda, Prague, Czechia

� iv-star hotel

� One briefing room and 2 seminar rooms

� Spacious bedrooms Big swimming puddle (open to the public) sauna Jar.uz2' hairdressing salon, satellite Tv set

� Cost. $^Qfifty per participant including meals and two guided tours

� Reward Depression price means more money for Cultural tours, sightseeing, *₅₀he opera, etc.

� Disadvantages' One-half an hour past underground to the citv centre. Heavly booked ir summer

3 Hotel Matong,Tioman_s Malaysia

(an isle off the e coast)

� v-star hotel

� Wide choice of large and pocket-sized briefing rooms

� Spauous grounds \ /ith tropical gardens

� Golf class, tennis courts and football game pitch

� Price: $ 1,350 per participant, including meals

� Advantages: Beautiful island selling - peaceful and placidity

� Disadvantage: Noi */ery accessible

J lexrision

Great ideas

Match the verbs (1-6) with the nouns that they get with. And then complete each sentence belcw (a-f) with the correct form of one of these verb/noun combinations.

a quantum a gap a market place a need a range an honour

to win to make to fill to extend to enter to run into

a)Azra......... the sport and leisure......... ii years ago with high-quality trainers

costing just �50.

By uncomplicated and past continuous

b)If you listen carefully to the markets, your products are more likely to.... a real

c)Final twelvemonth, Julia Vyman, a young entrepreneur from Melbourne..... for her

creativity.

d)Our company has begun to....... its.......... of products in the hope of increasing

sales.

e)Pharmaceutical companies are hoping to...... a major.......... in the search for

effective cancer drugs.

f)Their new mitt-held computer is not merely an heady production - information technology really..... in the

market.

Complete this text with the correct by elementary or past continuous form of the verbs given.

Julia Wyman at present lives in Australia, but she was born in the Philippines. Her parents,

who are both engineers...................... ^{^[25]} (supervise) the structure of a power

station there at the time. In the 1980s, they.................... ^{^[26]} (motility) to Canada

While she....................... ^{^[27]} (study) business organization assistants at the Toronto College of

Economics, Julia...................... ^{^[28]} (have) her first great idea. She..................... ^{^[29]}

(create) a organization that would enable companies to get better, more useful feedback

from their customers. Two years later on, she................... ^{^[thirty]} (do) inquiry into types of

visitor organisation when another interesting thought................... ⁷ (come) to her.

She....................... ⁸ (modify) the traditional, hierarchical visitor structure in a way

that....................... ^nine i.improve) the how of advice and................... ¹⁰

(giveD employees greater autonomy.

Dayton & Cooper soon..................... ¹¹ (rent) her equally a consultant, and afterwards

...................... ¹² (offer) her a post in Melbourne, where they.................... ¹³ (sef

By simple and nowadays perfect

up) their new headquarters.

Stress

(earn) a lot more money in her previous task, but she finds

her new one more relaxing.

�offei) to piece of work overtime before I asked him.

(complain) virtually the workload? That's

why you lost your job!

ten You'll have to excuse the boss. He recently.

Read the letter below and supply suitable bits of data (ane-4) to complete it. And so write the missing paragraph, explaining why you are leaving th eastward company. Include these points:

� Say how long you have been nether stress

� Give three reasons why the stress is so extreme

(exist) under a lot of stress

� Say you lot saw a stress counsellor, and what communication she gave yous.

12 Boulevard Jean Jaures 69623 Villeurbanne

CTS International FAO Mrs Belmaker Caput of Human Resources 3 Place Penault 64025 Lyon

I am deplorable to accept to nform you that, afterwards careful consideration. I wish to paw in my resignation.

My first two years at CTS were heady and very motivating. Similar the other people in my squad, I ever gave the best of myself, while I also felt that I was learning a lot. My superiors were piece of cake to talk to, and there was e'er someone to heed x you.

Nonetheless the takeover past Southbuty changcd everything.

Although the normal period of observe is 3 months, i was wondering if you could possibly let me leave in ii weeks' time. If this is not convenient, I could work on a part fourth dimension basis until chiliad> contract officially ends.

M. firugdl

Momque Brugai

Entertaining

Consummate these sentences with the missing words. Then write the words in the grid below.

1If Mr ixlakamura is vour invitee, so you are Mr Nakamura'south ..

2'What would you like for your main....................... fish or chicken?'

3'Can I requite you a...................... to the aerodrome?'

4'I'd like to book a...................... for three for 19.thirty tomorrow evening.'

5'Exercise you....................... if I take one of your brochures?'

vi'That was a wonderful dinner, thank you. The food here is so.................. I'

At present work out the subconscious give-and-take in the shaded boxes and utilise information technology to consummate this judgement.

Afterwards y'all take been somebody'south guest, you usually write to thank them for their

Read this article, then cull the all-time sentences (a-f) to consummate the gaps (1-4). Note that you will need but four of the vi sentences given.

Drugs companies to cutting down gifts for doctors

by Andrew Jack

The pharmaceutical indus- 25 to part use, and its value

attempt across the whole restricted to x euros.

European continent now ............................................ ^two

has to follow a tough new The code also places

[1] code of practice. tight limits on the

Drugs companies will ₃₀ widespread practise of

have to limit the entertain- companies funding doc-

ment they provide to tors' travel to scientific

doctors. This follows accu- conferences in social club to gain

[1] sations that companies credibility for their

entertain doctors in order 35 products............................................ ^

to influence prescribing i_n addition, payment for

patterns. spouses is no longer

.......................... ¹ Information technology puts a allowed.

[i] strict limit on hospitality There will be sanctions

and gifts that can be offered _forty and annual audits to ensure

to doctors or other drug everybody follows the lawmaking,

prescribers. Some countries, inc-

For case, pharmaceu- luding Sweden, the UK,

[one] tical companies are no Prance and Spain, accept

longer allowed to offer ₄₅ already brought in tough

healthcare professionals manufacture codes of practice.

personal gifts. Any souvenir .............................................. 4

offered should be relevant

Financial TIMES

a)It is sometimes difficult to refuse a gift without causing offence.

b)Drug companies are at present allowed to pay but economic system air fares for doctors when travel is justified.

c)However, a few other European union countries may have to alter their culture to meet the demands of the new proposals.

d)In reality, they do not even know that this lawmaking of practice exists.

due east)Invitations to sporting or other leisure events are no longer immune, either.

f)The code tries to respond to such criticism.

□ Vocabulary Word partnerships □ Listening Successful marketing □ Reading Selling dreams □ Language review Questions □ Skills Telephoning: exchanging data □ Instance report Kristal Water

LIMIT

Business concern has merely two functions - marketing ana innovation. }

i Product 2 Toll iii Promotion four Place

Peter F. Drucker (1909-2005), Austrian direction practiced

Q'The tour Ps' class the footing of themarketing mix. If yous want to market a product successfully, you need to get this mix correct. Match the 'Ps' (1-4) to the definitions (a-d).

a)the cost to the buyer of goods or services

b)informing customers well-nigh products and persuading them to buy them

c)where goods or services are bachelor

^^ Vocabulary file page ] 58

d)goods or services that are sold

�� 71 Listen to four consumers talking about unlike products. Decide which of the 4 Ps each speaker is discussing: product, toll, promotion or place.

{SIRemember of some products you have bought recently. Why did you buy them? Which of the four Ps influenced your decision to buy?

Tell your partner about a marketing campaign that impressed you

For each grouping of words (ane-five):

a) fill in the missing vowels.

Vocabulary Word partnerships

b) match the words to the definitions (a-c).

ane market	r _£S£clrch-- s _ gm _ nt sh_re	a) the percentage of sales a company has b) information almost what customers want and need c) a grouping of customers of like age, income level and social grouping
2 consumer	b_h_v___ r pr_f_l_ g ds	a) clarification of a typical customer b) where and how people buy things c) things people purchase for their ain use
3 product	I__ nch l_f_ cycl_ r_ng_	a) introduction of a product to the market b) length of time people continue to buy a production c) set of products made by a company
iv sales	f_r_c_st f_g_r_s t_rg_t	a) how much a visitor wants to sell in a flow b) how much a company thinks it will sell in a period c) numbers showing how much a company has sold in a menstruation
5 advertising	c_mp__gn b_dg_t _g_ncy	a) a concern which advises companies on advertising ana makes ads b) an amount of money available for advertising during a particular period c) a programme of advertizement activities over a period, with item aims

QChoose: a well-known make for each of these categories.

� cars M&rce-des

� newspapers and magazines

� watches/jewellery

� vesture

Give typical consumei profiles for each make. Include the post-obit:

� age

� sexual practice

� job

� income fevel

� other products the consumer might buy

^ Vocabulary file page 158

QWhat sort of advertising campaign could y'all have in your state for each of the brands you chose in Do B? How else could you lot try to incease the sale of each brand?

7.2 Listen to the first office or an interview with Jonathan Turner, Managing Consultant at Oxford Strategic Marketing, and consummate the notes.

Keys to successful marketing

� have a passionate curiosity for the ..fU&tpwcr,...¹

� get a deep understanding of their...................... ² and their

�

� analyse all the business organisation....................... ⁴ and market

...................... ^five constantly

� have a strong business...................... ⁶

� take an instinctive agreement of how..................... ⁷

QPiece of work in small-scale groups. Discuss in what means the following points also contribute to successful marketing.

� an sensation of the company's strengths and weaknesses

� an understanding of the opportunities and threats the company faces

� good communication skills

� a good, creative campaign

Which one do you lot think Jonathan will mention nexi?

0 7.three Now listen to the second part of the interview and see if you were right. Practise you agree with Jonathan?

(!)7,4 Listen to the concluding office of the interview and answe* these questions.

1 What kind of company is Oxford Strategic Marketing working for at the moment?

2 How does the technique called 'market segmentation' work?

3 What did Oxford Strategic Marketing do for tneir customer?

4 What was surprising virtually the results of the research?

QTalk over these questions in pairs.

1 Which celebrities from your country take appeared in advertisements? What kind of products practise they endorse?

▲ Jonathan Turner

two Which world-famous movie stars ana sportspeople accept appeared in advertisements? In your opinion, which of those ads was the about effective?

0Before yous read the article, lucifer these questions (i-6) with their possible answers (a-f).

When was Chanel No five created?	a)	Because ad budgets
Who is Marianne Etchebarne?		are getting larger.
How much did the pic cost?	b)	It's a thriller.
What kind of picture show is it?	c)	She is Chanel's artistic director.
Why are brands looking at new ways	d)	She says it is a pure
of connecting with consumers?		commercial.
What does Ms Etchebarne recall of the	e)	Eighty million pounds.
picture show?	f)	In 1912.

QRead the article and correct the answers (a-f) in Exercise B. They are all wrong.

No 5: The film

Chanel No 5 has be�n the number-one fragrance in thn world almost continu- 30 ously since its creation in five 1921, an boggling accomplishment in an indus�try that sees an boilerplate of almost 300 perfumes 35 launched every year, and ten where the average shelf life for a fragrance is just ii or three years.

In sume markets, howev- 40 er, Chanel No v slipped In 15 order to regain the top spot and attract a new gen�eration of perfume clothing�ers. Chanei launched a new 45 ad Entrada which centres 20 on a 'commercial' directed by Moulin Rvuge director Baz Luhrmann, starring Nicole Kidman, and lasting 50 <Qmost tore a minutes. 25 The short 'moving picture' is a fairy�tale romance. It tells the story of the most famous

adult female in the world (.Kidman), who fiecs a horde of paparazzi and jumps into a taxi where �he meets a immature writer (Brazilian star Rodrigo Santoro). He does non know who she is, and they share a romantic weekend in his garret before she returns to her responsibilities and the outside world.

Although there is a largo Chanel double � illuminat�ed in lights outside the gar�ret, Chanel No 5 is not actu�ally featured in the tilm, being nowadays only in the final shot in the form of a diamond pendant in the shape of a No v. 'I think people become into the story and wan+ to alive it,' says Marianne Etchebarne, international mai keting director of Chanel fra grances. 'Information technology is a commercial

55 that is a r^al piece of art No 5 is the ultimate luxury brand of the market, and this new campaign will be the strongest to date in sixty term& of making all women dr^am about No v.'

Chanel � £18 million ad is only a particularly dramat�ic instance of a trend 65 toward culling market place�ing. Carolyn Carter, presi�dent and chief executive of Grey Global Grouping, says: 'Every target grouping is 70 becrmmg more resistant to the traditional advertising methods, so brands have to wait at dissimilar ways to move people. Therefore 75 at that place is a shift towards other strategies like prod�uct placement in films, direct marketing and spon�sorship.'

F1N/JNCIAL TIMES

ijjTalk over these questions.

1Imagine you desire to promote a brand. Which of these strategies would yous most similar to apply and why?

a)celebrity endorsement

b)production placement in films

c)direct marketing

d)sponsorship

2Are at that place any advertisements or commercials that yous regard as 'art'? Why?

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� In questions which we tin answer with either yes or no nosotros put an auxiliary verb before the subject.

'Doyou like the marketing plan?' 'Yes, it'due south very comprehensive.'

'Is the cost going up next year?' 'No, it'southward loftier enov.gh.'

Have they agreed to the credit terms?' 'Well, they're thinking about them '

� To ask for more information we use question words like what, why, where, when and how. We put the question wurd earlier the auxiliary verb. When are they planning to launch?

Language review Questions

How should we promote information technology? page 124

Correct the grammatical mistakes in these sentences.

1 What ways marketplace niche? �� doM maPttt bidn& ��?

2 How much it price?

iii Why you don't sell information technology?

4 When it must be finished?

5 Did you went to the fair last calendar week?

six Is coming your boss tomorrow?

�The letter below is role of an authentic consumer survey on wines.

1 Write the words in the questions in the correct order. For example, iWhich group practise you belong to?

2 Answe~ the questions.

Dearest Mr Paz Andrade

Nosotros are conducting a consumer survey on international wines. We place great value on youi personal opinion and, therefore, asking your back up.

QUESTION	ANSWER
one group you lot do belong to which?	self-emp'oyeo □ employed □ retired □
two you old how are?	nether 30 years □ 30-50 years □ over 50 years I�
3 wnich practice you prefer wines?	white wine □ carmine wine □ rose wine □
iv how do you drink oft wine?	seldom □ occasionally □ one time a week □ ofter □
five practise you spend commonly how much of vino on a bottle?	up to £v � E5-E7.50 □ more £7.50 □
� exercise have yous a cellar at personal wine home?	no � yes: □ sma'fifty � 'arge �
7 manv bottles of wine how yous take selected during the terminal year?	fewer than 3f bottles □ more than 36 bottles □
eight you know exercise wire growing areas which?	Chianti □ Nahe □ South Commonwealth of australia � RheinhessenBurgundy □ Bordeaux □ Rioja �
nine when selecting vino, yous exercise the various growing areas take into business relationship?	aye, □ no Q occasionally □
x taste which you prefer practice?	white �/ine [ ] red wine □ dry out � medium dry � sugariness □

QWork in pairs. Ask each other the questions. (If your partner doesn't drink wine, ask questions about another potable.)

QPiece of work in groups. Think of a product and prepare a consumer survey for it. Then grade new groups. Use your consumer surveys to notice out aoout each other'south buying habits.

Q� vii.5 Listen to four people giving their phone numbers. Tick the correct numbers.

i 244252 2 881990 three 020 8045 1930 iv 0033 2399 0324

(T)Write downwards some telephone numbers you lot know. Dictate them to a partner. Check that your partner has written the numbers correctly.

Q� 7.6 Piece of work in pairs. Say the alphabet in English. Check each other's pronunciation And then mind to the recording of the alphabet

QChoose an address and dictate information technology to your partner. Spell each word when vou dictate. Bank check that your partner has written the information correctly.

Q� seven.7 Listen to the outset role of a conversation between a Sales Director, Martin, and his Sales Managing director, Fiona. Answer these questions.

1 Did they meet their iii What were their total sales? sales targets ^ How much did they spend

2 How has their market share on shampoo advertising? inverse?

8 At present heed to the 2d part and complete the chart.

1 Client'south proper noun

ii Nationality

three Telephone number

Skills Telephoning: exchanging information

iv Meeting twenty-four hour period and appointment

0 vii.7,7.8 Listen to the chat again. Tick the phrases in the Useful

1 anguage box Martin uses to check Information, to ask for data and to finish the chat.

Useful language

Checking data

Sorry, did you say...? Distressing, I didn't take hold of that. Could you echo that, delight? Allow me read that back to y'all

Asking for data

Finishing a conversation OK, that's it. Thanks very much That was ve.y helpfu¹I must go now. I think that's everything.

Could you give me a few details? What virtually the new range? Did she say when she'd like to see?

Role-play this state of affairs. One of you is the Marketing Directoi of a sunglasses manufacturer. The other is the European Sales Manager. Role-play a telephone call to talk about a focus group for the company's new range of sunglasses.

Marketing Manager: Plow to folio 138. Sales Director: Turn to page 142.

Northward

Background

Kristal is a oottled h2o, manufactured by a Us company, Hamilton Food and Drink Products (Howdy I)P). According to Hullo DP, it comes from a spring deep under the rocks in \laska, US. It is advertise! as the purest wa*er in the world. It has few minerals, and nothing is added to the water to alter its taste. The water is targeted at people who want to have a healthy lifestyle.

The launch

Kristal Mas launched last twelvemonth in California- United states. It was advertised in health magazines with the slogan 'In that location is no purer potable in the world.' It ife sold in articulate glass be ttles, in i-litre sizes. Its toll is $3 which is college than well-nigh competing brands. The make name KrLtal is printed in large blackness letters on the label, with a picture of a waterfall. The water is available in delicatessens and health food shops.

Later on ix months, information technology was clear that the product launch was a failure. Sales were threescore% below forecast, and very few people knew that in that location was a new bottled water product named Kristal.

Date: 2015-12-24; view: 8543